NOW/ A ball to change the game

A BALL TO CHANGE THE GAME

Hace tiempo que la violencia doméstica asociada a los partidos de la NFL es una realidad.

Por eso, desde NOW (National Organization for Women), coincidiendo con la Super Bowl,

pusimos en marcha una campaña gráfica en las ciudades participantes:

Kansas y Philadelphia.

Una campaña que, usando el balón de fútbol americano y su icónica costura, conseguimos poner el foco sobre este problema.

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For a while now, domestic violence linked to NFL game days has been a reality.

That’s why, at NOW (National Organization for Women), we decided to do something during the Super Bowl.

We launched a graphic campaign in the host cities: Kansas and Philadelphia.

A campaign that used the American football and its iconic stitching to shine a spotlight on this issue.